Choosing a diamond doesn’t have to be daunting. You’ll find plenty of info in our shop plus a wealth of insight from our team of advisors and GIA-certified gemologists. We’ll get you up-to-speed and in-the-know. Quick.
First, we’ll de-mystify the diamond selection process with you. We have seen it play out time and time again for 85 years—ultimately, the diamond a customer is intuitively drawn to is the one they fall in love with...not the one attached to a spreadsheet.
The cryptic calculus of the 4Cs is just a beginning point. Cut, color, clarity, and carat weight make up a set of standards used across a vast industry to assign a value to diamonds. But this isn’t industry. It’s personal. The choices you make will be inspired by what’s special and meaningful to you both. That’s the way it should be. And frankly, it’s not much different from our own selection process.
After all, the diamonds we select for our own inventory are literally hand-chosen from the absolute finest stones available. London Jewelers’ long-standing relationships with the most important ‘site holders’ (the DTC’s exclusive group of leading diamond suppliers) and year-round sales volume means we are among the very first to get direct access and lay eyes on each shipment that reaches the States.
So, while TWO by LONDON revels in technology...we’re actually pretty old-school this way. If we can’t see it, study it, and fall in love with it...we simply won’t buy it. That’s good news if you’re looking for a great diamond at a great value.
We can, if you wish, source any sight-unseen diamond you find at any number of online diamond discounters, but chances are it’s from the bottom of that very, very large pool of inventory that didn’t meet our standards to begin with. You’d be surprised how many diamonds out there have great stats on paper but totally under whelm in person—sort of like a blind date that costs thousands of dollars...up front.
Needless to say, we think you’re better off stopping by and talking to us. We get it, we know our stuff, and we’re here to help.