TWO by London
The Engagement Shop at London Jewelers

About Us

The TWO by London brand is built on a 90-year heritage of “getting it just right.” That heritage started with London Jewelers – a family-run business now in its fourth generation – devoted to “getting it just right” for their customers every day. Their wisdom and skill in the art of helping customers express themselves through the finest jewelry and most exquisite gifts have earned the London family of stores a distinguished name and loyal customer base.

Inspiring happiness through the development and execution of our couples’ dream engagement rings and wedding bands, has thus afforded TWO by London a truly diverse following and clientele. Customization is the foundation of what we do, since our clients are each unique and budgets may vary quite a bit. Our goal is to provide you the best quality in materials, based on your desired styling, that best suit your budget. Specializing in remounts of family heirloom diamonds, we help make the ‘old’, ‘new-again’, in the style you love.

Paramount to our jewelry is our support of U.S. Service Members and First Responders, as we offer a lifetime discount of 20%*. These service members work tirelessly for our safety, and this is our way to say, “Thank You.” Our community is an extension of our family, the London family, and we welcome you for all that you are.

*Some exclusions apply, such as our competitively priced diamonds. The U.S. Service Members and First Responders discount is exclusive to our Two by London Boutique and our Two by London shop-in-shops, all other London Jewelers locations and premier brands are excluded from this discount offer.

This month’s featured VIC*

Janina Marcelo
Anthony LaRosa

Their Story

Janina & I met when a mutual friend took it upon herself to introduce us. Sparks flew, and after a couple of years dating we were engaged.

From the very beginning, Our experience with Two By London has been truly amazing. The entire staff is incredibly friendly and more importantly, they have been extremely helpful. Two by London came highly recommended and now I understand why. They held my hand throughout the diamond selection process and educated me along the way so that I could make the right choice. Janina's engagement ring came out amazing. The setting and diamond is breathtaking and everything I could have ever hoped for.

To make things even more exciting, Christine had invited us to a Wedding Band event where we decided to purchase our wedding bands. On our way out we entered our names in a raffle for an all expenses paid honeymoon to Jamaica and a few weeks later we received a phone call saying that we won. We have to say that this was one of our favorite purchase experiences of all our wedding vendors.

Thank you Two by London, You've made this such a memorable and fun time.

Anthony & Janina

*Very Important Couple

About Us

TWO by London is part of the London Jewelers family of stores, Long Island's premier, independent, family-owned jewelry and timepiece retailer.

For more than four generations, London Jewelers has built an unparralleled reputation for service, quality, and expertise.

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Charles London,
Glen Cove, NY 1926

About Us


Charles London, a young, self-taught clock maker emigrates alone from Europe to Glen Cove, New York. Charles goes from house to house on the Gold Coast of Long Island selling his clock repair services to make enough money to send for his wife and three children to join him in the United States.


Charles London establishes his own store selling and servicing clocks and watches on School Street in Glen Cove. With the changing fashions of the roaring twenties, he develops his store to include jewelry. London Jewelers is born.


Finally having raised enough money, Charles is able to bring his wife and children to the United States. His daughter Fran remembers, “Charles took us by trolley to School street and there it was, London Jewelers, our savior. It was a tiny, dark, humble shop that was built with dreams of hope, freedom, and joy.” As Fran grew up she would go on to spend many hours working at the store, learning the jewelry trade at her father’s side.


Mayer Udell, the youngest of six children, is chosen by his family members to immigrate to America from Europe in search of a better life. He arrives at Ellis Island just as the sun was rising over the Statue of Liberty.


After working for several years in the garment business, Mayer Udell is set up on a blind date with Fran London. After dating for seven years, Mayer proposes to Fran. His father-in-law, Charles, picks out a special engagement ring. After some success with his own mill, Mayer decides to sell his business and invest in London Jewelers. He goes to work six days a week with Fran and Charles.


Mark Udell is born to Mayer and Fran. From a young age, Mark is curious about the jewelry business. His passion grows as he spends a great deal of time at the store learning everything he can about jewelry and watches. Mark travels with his father to the Lower East Side of Manhattan, the center of the jewelry district at the time, to buy merchandise for the store, get items engraved, and to meet the characters that populated the thriving jewelry industry.


The store in Glen Cove is booming. London Jewelers expands to include a vast selection of jewelry. Prominence and reputation allow Mayer and Fran to begin carrying renowned brands in their store.


After graduating from the University of Miami, and working for Mayor’s, a high-end jewelry store in Florida, Mark returns to Glen Cove to work for the family business. He marries his college sweetheart, Candy, and goes to work full-time with bright aspirations for the future of London Jewelers. With Mark’s business savvy, and Candy’s talent for design and marketing, the pair is a dynamic duo. Together, their ambition leads to carrying one of the world’s most sought after watch brands. They make plans to open a second London Jewelers store.


Mark and Candy welcome the arrival of their first child, Randi. The Udells open London Jewelers’ second location at Wheatley Plaza, a luxury shopping center in Greenvale, just a few miles away from Glen Cove. It is with this store opening that the Udells create a retail concept that has become the standard in the world of fine jewelry. The retail space is designed to feature a series of small boutiques that showcase brands individually. This allowed London Jewelers to form unique relationships with some of the world’s most sought after brands, as well as earn Mark and Candy a reputation for innovating thinking and industry leadership.


London Jewelers opens its doors at Americana Manhasset, a high-end retail property that hosts the who’s who of luxury retail brands. With the opening of London’s third store, the Udells travel the globe in search of unique pieces, never before seen in the United States to add to their showroom. That same year, their second child, Scott, is born.


The Udells purchase the empty VFW building on Main Street in East Hampton. The new East Hampton storefront helps usher in a new wave of high-end retail shops in one of New York’s most desired vacation destinations. Celebrities are known to frequent the store for London’s unparalleled selection of fine jewelry, watches, and cigars from the walk-in humidor. The East Hampton store also becomes the place to be for in store events.


London Jewelers at Americana Manhasset expands by opening two adjacent boutiques, David Yurman and Van Cleef & Arpels. The opening of the new boutiques allows London an unprecedented privilege: to open the new branded boutiques under London’s ownership.


London Jewelers at Americana Manhasset expands again, by building what quickly becomes one of the most recognized watch salons in the country. The Watch Salon at London Jewelers showcases a vast selection of internationally recognized luxury watch brands.


London Jewelers launches its visionary new concept store, TWO by LONDON, the Engagement Shop, at Americana Manhasset.

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For Your Service

If you are a U.S. military service member (active or retired) you will receive 20% OFF any purchase, ALWAYS. After all, you already know a thing or two about commitment.


*Certain restrictions may apply.


You deserve our thanks every day, so here’s a bit of thanks you can use any day.


*Certain restrictions may apply.