THE WOW FACTOR
When speaking to our diamond experts here at TWO by London, you’ll definitely learn all about the Four Cs (color, clarity, cut and carat weight), the diamond grading guidelines created by Gemological Institute of America. But they shouldn’t be the only deciding factors. “In choosing a diamond, select it as you chose your partner. You should feel about your diamond like you felt the first time you saw her (or him),” says Guy Spaulding, one of our knowledgeable in-house GIA graduate gemologists. “Although they’re all attractive, it’s the ‘wow’ factor that really counts. One of my favorite techniques is to lay a bunch of diamonds on the table and see what immediately catches your eye.”
Sounds like a pretty fun way to spend the day, doesn’t it? Visit us at our Americana Manhasset or Oculus locations, and we promise we’ll find something to make your jaw drop.
